- BY Jen
- POSTED IN LinkedIn
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- STANDARD POST TYPE
Are you tearing your hair out when it comes to creating content for LinkedIn?
Is your reach down? Not sure where to start?
This blog is perfect for you whether you’re a newbie, dabbler or seasoned user.
Why Sharing Content Still Matters
- It keeps you top of mind (the mere exposure effect)
- It builds credibility and authority
- It grows your network and opportunities
- It allows you to control the conversation
Being clear trumps being clever every time. A confused mind will always say no.
As Marcus Sheridan says in They Ask You Answer:
“With content, a relationship of trust can be built long before the first sales meeting.
Great content means more trust, more trust means shorter sales cycles.”
That principle matters even more under the new algorithm.
The 360° BREW Algorithm: What’s Changed?
The old system rewarded:
- Quick engagement
- Views and impressions
- Generic comments (“Great post!”)
- Posting frequency
- Hashtag strategy
- SSI score
- Timing hacks
It relied on manual ranking rules and multiple disconnected systems.
The new 360° BREW system connects everything.
It looks at:
- Your content
- Your profile
- Your DMs
- Your real connections
- Meaningful engagement
- Discovery calls with the right people
Visibility no longer depends on the post. It depends on you.
What the New System Actually Measures
The 360° system:
- Reads your content and profile together
- Assesses clarity, tone and structure
- Recognises meaning
- Classifies posts by fingerprints, not hashtags
- Detects obvious AI-patterned writing
- Values saves over comments
- Values diverse engagement over high engagement
It rewards:
- Useful, high-quality content
- Thoughtful comments
- Saves
- Profile views
- Real conversations in DMs
It no longer rewards vanity metrics.
Your Profile Now Carries More Weight
Your headline, about section, skills and recent activity help the system understand:
- What you stand for
- Who you help
- What topics you own
Staying within 3–5 consistent topic areas helps LinkedIn connect you with the right audience.
Your content must link to your profile positioning. Does yours?
Content Formats in 2025/6
What’s rising:
- Documents (up 46%)
- Newsletters (up 46%)
- Text + image
What’s losing traction:
- Video (down 35%)
- Polls (down 70%)
- Text-only posts slipping
Native content wins. External links reduce reach.
Long comment threads extend visibility and timely content gets elevated in the first hour.
Attention Is Shorter Than You Think
On average: People spend 25 seconds per scroll session
They reach roughly the 12th post
So your opening line matters.
Remember: Not Everyone Is Ready for You
- 3% are ready and have tried other approaches
- 20% are aware but passive
- 77% aren’t even aware of their problem
Your job is not to convince the 77%. It’s to speak clearly to the 23%.
Content alone is not the strategy. Content supports conversations.
Conversations lead to sales calls.
If you want LinkedIn content that converts in 2026:
- Stay within consistent themes
- Be crystal clear (it beats “clever”)
- Address real fears and objections
- Focus on saves, thoughtful comments and DMs
- Build real relationships (don’t just lurk or post and ghost)
- Link your content to your positioning
- Measure success by sales calls, not likes
The algorithm no longer rewards noise. It rewards relevance, clarity and trust.
And when you align your content with that?
- You don’t need to post every day.
- You don’t need to chase vanity metrics.
- You don’t need to play influencer.
If you’re serious about generating 5 qualified leads a week in 30 minutes a day without messy marketing or playing small – it’s time to approach LinkedIn content strategically.
Book your free consult and let’s build your simple repeatable process.
BIO
Hi, I’m Jen — The LinkedIn Lead Jen 😉
I’m the LinkedIn strategist and mentor for driven midlife women in business who are ready to move beyond unpredictable word of mouth and marketing that feels messy, draining, or simply not worth the effort.
I help you generate five qualified leads a week from LinkedIn in as little as 30 minutes a day — using a simple, repeatable process that works with your personality, energy, and strengths.
Because making LinkedIn work isn’t about posting more or trying to be louder than everyone else.
You need three things:
- A profile that positions you as the obvious solution
- A repeatable method to grow your audience strategically
- A connection strategy that converts into real clients
If you’re missing any of these on LinkedIn, everything falls apart.
Since 2017, I’ve supported +700 of midlife women to stop forcing tactics that don’t suit them, show up as the authority they already are, and attract warm leads through genuine connection — not icky cold outreach or performative marketing.
My signature PACT® Blueprint gives you the structure and clarity to make LinkedIn work sustainably:
✨ PRESENCE — Position your profile to attract the right clients
✨ ACTION — Know who to connect with and when
✨ CONNECT — Build real relationships that lead to opportunities
✨ TRACK — Stay consistent without overwhelm
You’ve already done the work to become brilliant at what you do. Now it’s time for your LinkedIn to reflect that and bring the right people to you.
👉 Learn more at MySuperConnector.co.uk
