Are you showcasing your experience on LinkedIn?

The experience section is an important part of your LinkedIn profile and gives you the chance to showcase just what you’re made of.

The logo and information relating to your business will appear on the top right-hand side of your profile and helps to build on the know, trust and like factor.

For each company you’ve worked at you have 2,000 characters to play with – use them wisely.

I use these four guidelines to help:

1. Include numbers, results and notable achievements.
2. The title in your experience section should give your audience the title of your specific role. Don’t get too creative in this section and don’t forget those relevant keywords.
3. Be as creative as you like when you describe each role in the description section.
4. The description section is also search engine optimised by Google so again, those keywords literally are key!

You can follow this simple formula for each relevant role.

1. Write a brief company description.
2. Write a brief summary of your role.
3. List your top 3 responsibilities using bullet points.
4. And finally list your top 3 achievements using bullet points.

In addition to the summary and education sections you can also add media to individual positions you’ve held within Experience.

Are you showcasing the value that you bring in your current experience section?  This is the most important section of your experience to optimise.

After all it’s where you are now.

My plea to you today – please don’t forget to put a clear and relevant call to action at the end of your current experience – this could be either a business phone number or email address.

Don’t make it hard for people to get in touch with you.

If keywords are your nemesis check out the Ahrefs site to help your business be discoverable (in LinkedIn search, AI and beyond).

And if positioning yourself feels messy and a struggle do get in touch as I would love to help you show up as the one for your ideal clients.

Bio:

Hi, I’m Jen — The LinkedIn Lead Jen 😉

I’m the LinkedIn strategist and mentor for driven midlife women in business who are ready to move beyond unpredictable word of mouth and marketing that feels messy, draining, or simply not worth the effort.

I help you generate five qualified leads a week from LinkedIn in as little as 30 minutes a day — using a simple, repeatable process that works with your personality, energy, and strengths.

Because making LinkedIn work isn’t about posting more or trying to be louder than everyone else.

You need three things:

1. A profile that positions you as the obvious solution
2. A repeatable method to grow your audience strategically
3. A connection strategy that converts into real clients

If you’re missing any of these on LinkedIn, everything falls apart.

Since 2017, I’ve supported +700 of midlife women to stop forcing tactics that don’t suit them, show up as the authority they already are, and attract warm leads through genuine connection — not icky cold outreach or performative marketing.

My signature PACT® Blueprint gives you the structure and clarity to make LinkedIn work sustainably:

✨ PRESENCE — Position your profile to attract the right clients
✨ ACTION — Know who to connect with and when
✨ CONNECT — Build real relationships that lead to opportunities
✨ TRACK — Stay consistent without overwhelm

You’ve already done the work to become brilliant at what you do.  Now it’s time for your LinkedIn to reflect that and bring the right people to you.

👉 Learn more at MySuperConnector.co.uk