Laura enjoyed using Twitter on a personal level and limited her engagement to “liking” tweets from others, and occasionally retweeting posts. She didn’t use it professionally and wanted to learn more about using it to drive her presence and attract new clients.
Qian was never a big fan of social media, but since she started building up her aesthetics business, she was forced to use it more. She started dabbling in it, trying different platforms, and ended up spending hours on things which didn’t seem to actually make any difference to her business.
Jennifer had recently launched her business, selling premium clothes designed especially for petite women. Launching her brand, creating her clothing and setting up a beautiful website was taking up a lot of time and energy, and she was struggling to fit blogging into the mix as well.
Clare is a specialist physiotherapist with a central-London based practice. With the pressure of running a practice and attending to her own clients, she was struggling to find the time to give her LinkedIn profile the attention she felt it needed.