There are over 1 billion users on LinkedIn. And deep down, you already know your clients are there, … because you’ve been watching that competitor thrive wondering why you are being overlooked 😉 Despite getting random comments or messages, your efforts aren’t translating into enough new clients. Right now, you might feel like: You’re mostly…
You’ve been trying to make LinkedIn work (since it’s a platform that plays to your strengths and you heard there are better clients there), but it doesn’t feel worth it. Every week, you’re wasting your limited time and energy creating content from scratch often relying on guesswork or second-guessing yourself. It all feels messy. If…
LinkedIn Live has been around for a few years, yet many business owners still don’t know how to join one. I’m frequently asked: “Is there a link to click like Zoom?” If that’s you – you’re not alone. But before we get into the how, let’s talk about the why. Why LinkedIn Live Is Worth…
You’ve been trying to make LinkedIn work (since it’s a platform that plays to your strengths and you heard there are better clients there), but despite getting random comments or messages, your efforts aren’t translating into enough new clients. There is a quicker way to generate leads on LinkedIn. LinkedIn Events. I had the privilege…
Are you tearing your hair out when it comes to creating content for LinkedIn? Is your reach down? Not sure where to start? This blog is perfect for you whether you’re a newbie, dabbler or seasoned user. Why Sharing Content Still Matters It keeps you top of mind (the mere exposure effect) It builds credibility…
One of the questions I get asked again and again from small business owners is: “Should I upgrade from the free version of LinkedIn?” LinkedIn is slowly becoming more “pay to play”. You may have spotted boosted posts in your feed. So does that mean you need to pay to get results? My answer? It…
During a recent client 121 strategy session I was asked whether it was better to have no LinkedIn company page or an inactive one. I was resolute in my answer that having an inactive one was far better than none at all. So, what exactly is a LinkedIn company page and why should I…
When it comes to the accomplishment section of your LinkedIn profile, please take maximum advantage of all 9 categories that you can add content to. I like to think of this area of your profile as the ‘toot your horn’ section as it can really make you stand out from the crowd. Here is…
Did you know you can display up to 100 skills on your LinkedIn profile and feature 2 top skills? Those 100 skills should reflect: Job-related expertise Industry knowledge Tools & technologies Management capability Interpersonal strengths LinkedIn categorises them under: Industry Knowledge Tools & Technologies Interpersonal Other But here’s what most people miss: Your skills are…
The experience section is a really important part of your LinkedIn profile and gives you the chance to showcase just what you’re made of. For each company you’ve worked at you have 2,000 characters to play with – use them wisely. I use these four guidelines to help: Include numbers, results and notable achievements.…
