FAQ

1. What exactly does a LinkedIn strategist do?

A lot of LinkedIn advice is about trying to game the algorithm and feel popular by getting lots of engagement by random people.  That’s NOT how you get LinkedIn to work for you as a business owner, especially if you’re after genuine connections and paying clients!

I help create a LinkedIn profile showcasing you’re the one for your ideal clients , a repeatable method to grow your network, and a connection strategy to convert connections into paying clients – something *YOU* can actually keep up with.

2. I’m introverted and allergic to self-promotion. Can you help me?

As an introvert and empath myself, I understand how overwhelming “traditional marketing” can feel.  My approach is designed for heart-led, midlife women who want to attract clients without performing, pretending, or pushing.

I played small for most of my life, hiding in the sidelines both in corporate and when I started my business. I watched louder voices take the centre stage. Even though I knew I was good and had so much to offer, I struggled to be visible and sell my expertise.

But after years of trial and error, I perfected a system to do that consistently in a way that feels aligned, plays to my strengths, and allows me to work with more of my ideal clients.

3. Surely I can figure this out myself?

Most of my clients tried that too, initially.

So, if you’re finding it challenging, it’s probably because:

• You’re too close to your business to position yourself as the obvious choice for your ideal clients
• You keep telling yourself “I’ll work on my LinkedIn when…”, and then something comes up (again)
• You’re always tinkering with your profile and getting confused and overwhelmed with this platform’s features and the tech side of things
• You haven’t got the right strategy and system to keep showing up and being active in a way that works for YOU

and this is all causing you to miss out on new leads and clients, while wasting precious time and energy.  Free advice can only take you so far because it’s not specific to your unique situation, business, challenges, and goals, and you haven’t got the right accountability and external perspective to implement it confidently.  So, you often end up wasting months trying to piece it all together, getting yourself even more confused and stuck.

4. What makes your approach different from other LinkedIn or lead generation coaches?

My approach to LinkedIn is perfect for driven midlife women who need to use their limited time and energy strategically, so they can get 5 quality leads a week in only 30 minutes a day and in a way that feels aligned.  I don’t do content hacks, influencer-style popularity, or unrealistic methods.

I’ve been a LinkedIn strategist and trainer since 2017 and have supported 700+ women (I’ve seen a lot of hacks and algorithm changes, and it’s one of the main reasons why my method goes beyond all that).  I don’t do one-size-fits-all solutions: I tailor my strategies around your unique situation and business (one of the many reasons why I love 1:1 work!)

5. What are common LinkedIn concerns?

1. I’m not techy / good with socials
2. I don’t know if I have the time and energy to prioritise LinkedIn and commit to it
3. I don’t want to post every day or play the algorithm game
4. It’s impossible to stand out / be seen on LinkedIn, lately
5. Are my clients really on LinkedIn?
6. I can wait / I’m not ready
7. It’s too expensive

Whereas in reality:

1. I’m not the techiest person either, and most of my clients feel the same. But that’s actually why it’s costing you a lot more time and money to keep tinkering with your profile and trying to figure out all of LinkedIn’s features on your own.  Instead, I’ll help you master a repeatable process that works for you, without having to become a social media expert.
2. Those leads won’t generate themselves. So, you do need to commit to it to see results.  But it doesn’t have to be time-consuming or draining. With my simple repeatable method, you can get 5 qualified leads a week in just 30 minutes a day.
3. I don’t post every day either! After all, the algorithm is just as unpredictable as waiting for word-of-mouth referrals to magically come to you. So, my method isn’t about trying to please it or turning into an influencer.  To get consistent leads and clients on LinkedIn, we focus on what you can control, being proactive (for example, in the DMs) but in a way that feels realistic and aligned (no icky cold outreach or manipulative sales tactics!)
4. We’re not trying to play influencer: we’re here to generate more opportunities and leads for our business.  And for that, LinkedIn is the BEST platform.  You need to be more strategic and think beyond your feed, though.
5. There are over 1 billion users on LinkedIn!  And deep down, you already know your clients are there, too… because you’ve been watching that competitor thrive on this platform and wondering why you are being overlooked 😉
6. You’re always going to feel ‘too busy’, especially when you’re wasting so much time and energy on marketing that doesn’t feel worth it, week after week. And how much money are you leaving on the table by relying on unpredictable word-of-mouth referrals?
7. My fees reflect my expertise, the undivided attention you get when we work 1:1, and most importantly, the results achieved by my clients.  If someone genuinely hasn’t got the budget, we obviously wouldn’t be the right fit. But that’s not the case for my ideal clients because they’re already running a successful business.   In fact, what they quickly realise after working with me is that it was costing them a lot more to keep delaying it and stick to what they were doing before.

Without my help you’re going to stay trapped in the same cycle, week after week: always being busy with client delivery and messy marketing that doesn’t feel worth it, while staying invisible to the premium clients who’d be happy to pay you.

6. How do I know if we’re the right fit?

We’ll get along beautifully if:

• You’re mostly relying on word-of-mouth referrals, but you hate how unpredictable they are (e.g. your income dips when they go quiet, they don’t allow you to hit your income targets…)
• Maybe you’ve also done a lot of in-person networking, which got you some clients but left you feeling drained, or it’s just not something you can commit to regularly.
• You hate performing on platforms like Instagram and TikTok, pretending to be something you’re not or losing hours on Canva creating visuals that disappear in the algorithm.
• You’ve been trying to make LinkedIn work (since it’s a platform that plays to your strengths and you heard there are better clients there), but it doesn’t feel worth it. Every week, you’re wasting your limited time and energy creating content from scratch often relying on guesswork or second-guessing yourself—and trying to stay on top of DMs or remembering to follow up. It all feels messy, though, and while it might bring you random comments or messages, it’s just not translating into enough new clients.
• You sometimes get disheartened because you see louder competitors with lower-quality services be all successful online, silently screaming “Why aren’t those clients noticing ME, seeing the value of my expertise and services, and treating me like an authority?!” 

I wouldn’t be the right fit for anyone who:

• Thinks they can simply copy what they’re doing on Instagram and get the same results.
• Isn’t prepared to keep taking consistent action, both during and after our time together (those leads won’t magically generate themselves!).
• Would rather feel popular on social media by creating fluffy content that gets engagement but doesn’t help them get qualified leads and clients.

7. Can you share typical client outcomes?

From client acquisition feeling time-consuming, inconsistent, and all over the place to generating 5 qualified leads a week on LinkedIn in 30 minutes a day.

How it looks in practice:

• You’re in control of your lead generation and client acquisition, consistently hitting your income goals.
• You’re prioritising a platform and strategy that works for your personality, energy levels, and business goals, without forcing yourself to keep up with tactics that drained you or never felt right
• You’re following a simple repeatable process (or easily outsourcing parts of it to your VA) that feels aligned and realistic, allowing you to show up regularly, stay on top of DMs and enquiries, and convert clients consistently.
• You’re using LinkedIn as the expert and authority you already were behind the scenes, and your ideal clients are finally noticing you and treating you as such.
• You have more time and energy to focus on your zone of genius and client delivery — or switch off and treat yourself more often.

You can get started in a few ways:

• Thrive-on-LinkedIn Accelerator: A 30-day private coaching experience for fast, focused results so you can start getting 5 qualified leads in as little as 30 minutes a day

• Activate Your LinkedIn: A one-off session to fix one strategy

Each service includes next steps and booking info on my Services page.

If you’re ready to do LinkedIn differently with strategy, ease, and confidence you’ll love working with me.  💌 Email me at jennifer@mysuperconnector.co.uk