01 Sep 2019

Is your LinkedIn Company Page working for you?

is your LinkedIn company page working for you?

During a recent client 121 strategy session I was asked whether it was better to have no LinkedIn company page or an inactive one.  I was resolute in my answer that having an inactive one was far better than none at all.

 

So, what exactly is a LinkedIn company page and why should I be investing my valuable time on it?

Your LinkedIn company page is a brand positioning tool. You can link to the company page in your experience section and the logo appears in this section and also at the top of your profile.  It’s so much better than a greyed-out logo section which says to me that you haven’t really invested in your brand and makes me wonder are you credible? All employees at your company can link to the page.

 

Benefits of a LinkedIn Page:

  1. Your LinkedIn company page is a free information hub for prospects – It’s a chance for you to showcase the behind the scenes of your organisation and give prospects a taster of what it could be like to work with you.
  2. Your content is easier to access – when you share content on a personal profile it’s usually available for 24-72 hours (unless it goes viral).  With your company page all of your content is easily accessible in one go.

 

If you rely on personal profiles only within your company:

  • Your brand is at the mercy of an individual – what if they leave in the future and take all of their connections with them?
  • Not everybody that you’re connected with wants to buy from you.
  • I see some companies setting up another LinkedIn profile in error instead of a company page. Rookie mistake as you risk your profile being shut down from LinkedIn if it does not relate to a person.

 

Some advice from the LinkedIn Pages Team

  • Optimise curated content by adding in your point of view – as I said before people buy from people so inject some personality.
  • Always include a caption with a clear call to action of about 150 characters or fewer. Examples are register now, join us for, reserve your spot, share your thoughts, comment below, check out the full article / video…
  • Ask thoughtful questions to engage your audience.
  • Always include rich media (LinkedIn recommends uploading images that are 1200 pixels wide by 627 pixels tall).
  • Attract an audience by aligning content to your members’ needs and interests.Make it about them versus you.
  • Maintain an editorial calendar if possible but still react to timely events (newsjacking and your point of view).
  • Make your content snackable and valuable, such as including short stats and quotes.
  • Engage members through comments – ask them their questions, challenges etc.
  • Have a content calendar (advance planning)
  • Use a variety of content formats (the algorithm prefers a variety of content – photo, video, pdf)

 

The top ten most followed LinkedIn company pages worldwide are:

  1. TED Conferences (12.5 million followers)
  2. Google (12.1 million followers)
  3. Amazon (8.6 million followers)
  4. LinkedIn (8.2 million followers)
  5. Microsoft (7.8 million followers)
  6. IBM (6.4 million followers)
  7. Unilever (6.2 million followers)
  8. Nestlé (6 million followers)
  9. Accenture (4.4 million followers)
  10. Facebook (4.4 million followers)

 

According to LinkedIn, the most common themes between the pages are:

  • Using video to get engagement
  • Featuring what the company does from an ethical or corporate social responsibility standpoint as well as equality
  • Talking about the people in the business
  • What innovation solutions the companies are finding

 

If you want to make more of your company page check out this amazing resource to help you!

 

Bio:

Hi, I’m Jen — The LinkedIn Lead Jen 😉

I’m the LinkedIn strategist and mentor for driven midlife women in business who are ready to move beyond unpredictable word of mouth and marketing that feels messy, draining, or simply not worth the effort.I help you generate five qualified leads a week from LinkedIn in as little as 30 minutes a day — using a simple, repeatable process that works with your personality, energy, and strengths.

Because making LinkedIn work isn’t about posting more or trying to be louder than everyone else.

You need three things:

  1. A profile that positions you as the obvious solution
  2. A repeatable method to grow your audience strategically
  3. A connection strategy that converts into real clients

If you’re missing any of these on LinkedIn, everything falls apart.

 

Since 2017, I’ve supported +700 of midlife women to stop forcing tactics that don’t suit them, show up as the authority they already are, and attract warm leads through genuine connection — not icky cold outreach or performative marketing.

My signature PACT® Blueprint gives you the structure and clarity to make LinkedIn work sustainably:

✨ PRESENCE — Position your profile to attract the right clients
✨ ACTION — Know who to connect with and when
✨ CONNECT — Build real relationships that lead to opportunities
✨ TRACK — Stay consistent without overwhelm

You’ve already done the work to become brilliant at what you do.  Now it’s time for your LinkedIn to reflect that and bring the right people to you.

👉 Learn more at MySuperConnector.co.uk