Frequently Asked Questions

1. Who are the LinkedIn workshops and programmes designed for?

My workshops and programmes are designed for organisations that want people to use LinkedIn more confidently and purposefully whether that’s to support career readiness, professional development, networking or business growth.

I work with:

• Universities, business schools, colleges and independent schools
• Careers, employability and enterprise teams
• Graduate, apprenticeship and alumni programmes
• Leadership teams and professional services firms
• Organisations investing in employee development, professional visibility and relationship-building

The content is tailored to your audience, their existing knowledge and what you want them to achieve.

2. How are your workshops different from a typical LinkedIn 101 session?

My sessions go beyond the basics to focus on practical application. Participants see how to improve their professional presence, research relevant people and organisations, identify useful connections and start conversations with confidence.

Sessions can include live demonstrations, practical exercises, profile feedback, networking templates and time for questions. The aim is to help people understand not just what LinkedIn can do, but how to use it in practice.

3. What outcomes can participants expect?

Outcomes depend on your audience and objectives, but participants can develop the confidence and practical skills to:

• Build a credible, professional LinkedIn presence
• Communicate their expertise and strengths more clearly
• Research industries, organisations and relevant people
• Identify and connect with useful contacts
• Start professional conversations without feeling awkward or pushy
• Build relationships that support their career or business goals
• Put their learning into practice with a clear action plan

For education providers, this can support career readiness and employability. For organisations, it can support professional visibility, networking, leadership development and stronger industry relationships.

4. Can you deliver training for a mixed audience with different levels of LinkedIn experience?

Absolutely. My workshops are designed to accommodate audiences with a range of backgrounds, experience and professional goals.

For example, a university session might bring together undergraduates, MBA students, postgraduate researchers, alumni, academic and professional services staff, and other specialist groups.

I take the time to understand who’s attending and what they want to achieve, then tailor the content and practical examples to make the session relevant and useful for everyone.

Whether someone is completely new to LinkedIn or already using it to build their professional network, the aim is for everyone to leave with practical ideas and actions they can put into practice straight away.

5. What’s the difference between a one-off workshop and a multi-session programme?

A one-off workshop is ideal when you want to introduce LinkedIn, address a particular skill or give a group practical guidance within a set timeframe.

A multi-session programme allows participants to build their skills progressively, put learning into practice between sessions and return with questions about what’s working or where they’re getting stuck.

If your aim is to develop confidence and help people embed LinkedIn into their professional lives, a programme may be the better fit.

6. What could a four-session programme cover?

Every programme is tailored to your audience and objectives, but a typical structure might include:

Session 1: Build Your Professional Presence

Develop a credible LinkedIn profile that communicates expertise, strengths and professional goals.

Session 2: Research People, Organisations and Opportunities

Learn how to use LinkedIn to research industries, identify relevant contacts and uncover opportunities.

Session 3: Network with Confidence

Explore how to find the right people, send thoughtful connection requests and start meaningful conversations.

Session 4: Build Relationships and Stay Visible

Learn how to nurture professional relationships, engage purposefully and turn LinkedIn activity into practical next steps.

7. Can the training be tailored to our audience and objectives?

I tailor the content to your audience’s experience, priorities and intended outcomes.  For example, students and graduates may need support with professional identity, career research and approaching employers.

Employees or leadership teams may want to focus on industry networking, professional visibility, relationship-building, employee advocacy or business development.

8. What topics can you cover?

Depending on your needs, sessions can cover:

• LinkedIn profile positioning and professional branding
• Building credibility and communicating expertise
• Researching employers, industries and opportunities
• Networking and finding relevant contacts
• Connection requests and direct messages
• Building and nurturing relationships over time
• Professional visibility and purposeful engagement
• Career readiness, graduate employability and alumni networking

You don’t need to cover everything in one session. We can focus on the areas that will make the biggest difference to your audience.

9. Are the workshops delivered virtually or in person?

I currently deliver my LinkedIn workshops and programmes virtually, using platforms such as Zoom or Microsoft Teams.

Sessions are interactive and can include live demonstrations, practical exercises and Q&A, so participants can see how to apply what they’re learning.  Virtual delivery also makes it easier to bring together participants across different locations.

10. Do participants receive resources or follow-up materials?

A replay is included and depending on the format, participants can receive practical resources to help them apply what they’ve learned after the session.  These may include a LinkedIn profile checklist, networking and outreach templates, content frameworks, action guides and exercises.

For multi-session programmes, participants also have opportunities to practise between sessions and bring questions back to the group.

11. How long are the sessions, and how many people can attend?

Workshops can be delivered as 60-minute, 90-minute or two-hour sessions, depending on your objectives and the amount of interaction required.  The recommended group size depends on the session format, level of interaction and whether activities such as profile reviews or individual feedback are included.

12. Who have you worked with?

I’ve delivered LinkedIn workshops and programmes for universities, business schools, training providers and organisations, including:

Education and professional development:  University of Exeter Business School, London Metropolitan University, London South Bank University, Oxford Brookes University and Bucks Students’ Union.

Corporate and business audiences:  BT Skills for Tomorrow, Amazon’s Small Business Accelerator, Enterprise Nation in partnership with NatWest, Hiscox Insurance and Pitman Training.

With nine years of experience delivering LinkedIn training, workshops and speaking engagements, I’ve helped thousands of professionals, students and business owners make more of LinkedIn.

13. Why should we work with you?

My approach combines practical LinkedIn expertise with a focus on genuine professional relationships. I help people move beyond simply having a profile to understanding how to use LinkedIn to research, connect, communicate and build relationships with purpose.

From universities and corporate teams to individual coaches, consultants and entrepreneurs, I bring practical expertise and an engaging, down-to-earth approach to every session.

14. How much do the workshops and programmes cost?

Fees depend on the type of organisation, the audience, the format and the level of tailoring required. I offer different rates for education providers and corporate organisations, with proposals tailored to each client’s needs.

My standard corporate fees are:

• 60-minute workshop: £1,500
• 90-minute workshop: £2,000
• 120-minute workshop: £2,500
• Four-session programme (4 × 60 minutes): £6,000
• Four-session programme (4 × 90 minutes): £8,000
• Four-session programme (4 × 120 minutes): £10,000

Final fees are tailored to each organisation, taking into account the audience, number of attendees, objectives, level of customisation and any additional support required.

Are your fees subject to VAT?

I’m not currently VAT registered, so VAT is not added to my fees. The price quoted is the price you pay.

If you’re a university, business school or other education provider, please get in touch to discuss education-sector rates.

15. Do you have the necessary insurance and data protection registration?

Yes. I hold Public Liability, Professional Indemnity and Data and Cyber insurance, and I’m registered with the Information Commissioner’s Office (ICO) for data protection (registration number: ZA237192).

16. What are your payment terms?

Payment terms are agreed in advance and outlined in your proposal and invoice, so everything is clear before the training takes place.

For most bookings, I require payment before the session. However, I understand that universities and larger organisations may have their own procurement and finance procedures, so I’m happy to discuss alternative arrangements where needed.

If your organisation requires a purchase order, supplier registration or specific invoicing process, please let me know at the enquiry stage so we can factor this into the arrangements.

Still Have a Question?

If you haven’t found the answer you’re looking for, I’d love to hear from you.

Email me at jennifer@mysuperconnector.co.uk and I’ll be happy to help.