LinkedIn Events for Small Business Owners

You’ve been trying to make LinkedIn work (since it’s a platform that plays to your strengths and you heard there are better clients there), but despite getting random comments or messages, your efforts aren’t translating into enough new clients.

There is a quicker way to generate leads on LinkedIn.  

LinkedIn Events.

I had the privilege of collaborating with LinkedIn when they first introduced the Events feature. Since then, I’ve hosted countless events from both my LinkedIn profile and company page, resulting in hundreds of leads.

Next to newsletters, LinkedIn Events give me the most ROI in my business.  And when used strategically, they can do the same for you.

Why Events Convert Faster

There are over 1.3 billion users on LinkedIn.

But not everyone is ready to work with you.

• 3% are ready and have tried other approaches
• 20% are aware of their problem but passive
• 77% aren’t even aware

Why spend months posting to everyone when you can strategically target the 23% who are ready and aware?  Events attract people who are already interested in your topic.  That’s a very different energy from cold outreach or random content posting.

LinkedIn Event pages allow you to:

• Create your own event space on LinkedIn
• Invite relevant attendees from within and outside your network
• Communicate and engage with attendees
• Promote your event, host attendees and follow up – all in one spot
• Invite 1000 first-degree connections every 5 days

That’s proactive lead generation.  Not hope marketing.

Setting Up a LinkedIn Event

You can create an event from your personal profile or your company page.

You’ll need:

• Date(s)
• Time
• Title
• Description
• Link (if applicable)
• Speakers

You can create a cover image (16:9 ratio works best).

You can set events up:

• Without registration (anyone can join live)
• With registration (Company Pages only — allows you to download attendee details)

If lead generation is your goal, registration is powerful.

Best Practice for Maximum Leads

The biggest mistake I see?

People set up an event… post once… invite no one… and wonder why two people attend.

Those leads won’t magically generate themselves.  Be proactive.

• Share the event URL on your feed
• Send personalised DMs
• Share externally
• Invite speakers to promote to their audience
• Create the event 2 – 4 weeks in advance

And here’s where the magic really happens:

The DMs.

Before the event:

• Message attendees
• Encourage them to connect with fellow attendees
• Start conversations

After the event:

• Share the replay
• Ask for their biggest takeaway
• Continue the conversation

Hosting vs Being a Guest Speaker

Hosting your own event is an absolute no-brainer if lead generation is the goal.

When you’re a guest:

• The host collects the email addresses
• Not everyone is your ideal client
• You’re promoting their link

When you host:

• You get the registrations
• Attendees are interested in your topic
• You control the promotion
• You position yourself as the leader and authority

Is It Time for You to Use Events?

If any of this sounds familiar:

• You’re sick of wasting time and energy on the wrong people
• You’re nervous sending DMs
• You don’t want to sound salesy
• You’re tired of posting to crickets
• You’re not sure how to convert engagement into paying clients

Then events could be the aligned solution.

You don’t have to force yourself to stick to tactics that don’t work for you.

One of my clients, a communications expert booked 6 qualified leads after we did a Live event together 

LinkedIn Events are powerful.  But only when they are part of a simple repeatable process.

Serious about generating 5 qualified leads a week in 30 minutes a day — in a way that feels aligned?  

Book your free consult and let’s build your simple repeatable process.

BIO

Hi, I’m Jen — The LinkedIn Lead Jen 😉

I’m an award-winning LinkedIn strategist, mentor and Super Connector, helping experienced experts become known for what they know.

Since 2017, I’ve supported 700+ women to make their expertise more visible on LinkedIn.

I help you make what you know easier to find, understand and remember, build relationships with the right people, and create more opportunities.

No awkward outreach. No performative marketing. No becoming a LinkedIn content creator.

Because you’ve already done the hard bit – you’ve spent years becoming brilliant at what you do.

Now it’s time for the right people to know it.

Jen x

👉 Ready to make your expertise more visible?   See how I can help