Make LinkedIn Work Harder For You and Your Career
Create a Winning Profile and Boost Your Career Opportunities.
LinkedIn recently hit a billion members. As of late January 2025, an empty people search on LinkedIn returns “about 1,100,000,000 results”.
My LinkedIn for Career Workshop is tailored to supporting students and graduates with the benefits of LinkedIn, how to showcase their skills and experience and how to connect with their ideal employers, peers and leaders.
This virtual workshop also works for senior leaders, managers and team members who rely on networking and relationship management to be successful.
What’s Included?
- Each Zoom Workshop is tailored to suit your organisation.
- 90+ minute Workshop including both theory & practical.
- Q&A making it an interactive session for attendees.
- Follow up profile checklist for students and staff.
- Follow up networking DM templates for students.
What’s the Result?
- Each student will have a compelling, clear and relevant profile and be easy to find.
- They will find it easier to build their networks thanks to my suggested DM templates.
- Your students and alumni will come away buzzing with confidence, enthusiasm and action plans.
- Your team members will represent themselves and your company with finesse. This builds trust and authority for better business results.
Students need to be treated as influencers
“Learning is the rocket fuel that drives business acceleration. Tomorrow’s skills are being invented today and people are hungry to begin learning them. Organisations that invest in reskilling, upskilling, and internal mobility will reap the rewards of a competitive workforce. But wait, there’s more. People who have opportunities to learn and grow at work aren’t simply equipped with the right skills, they’re also armed with the right mindset to #alwaysbelearning.
This mindset is a win/win for all because learning feeds employee engagement, which in turn supports productivity, retention, and financial performance. A virtuous cycle of success.”
ERICA LOCKHEIMER, V.P. of Engineering, LinkedIn Learning
Why LinkedIn is critical for building and maintaining relationships
LinkedIn is the world’s largest professional network with over 1 billion users in more than 200 countries and territories worldwide.
- The mission of LinkedIn is simple: connect the world’s professionals to make them more productive and successful.
- The vision of LinkedIn is to create economic opportunity for every member of the global workforce.
Fastest-Growing Demographic: Generation Z (born 1997–2012) is LinkedIn’s fastest-growing audience, making up 10% of the platform’s global user base. (Search Engine Journal)
Job Market Challenges: Gen Z graduates face higher unemployment rates than the overall population. Since January 2021, the unemployment rate for university graduates aged 22–27 has consistently been above the national average. (Business Insider)
LinkedIn Envy: Many Gen Z users experience “LinkedIn envy,” where seeing peers’ career achievements leads to feelings of inadequacy and negatively impacts mental health. (New York Post)
LinkedIn Usage in the UK: 69% of UK LinkedIn users are between 18 and 34 years old. (Statista)
Senior Leadership & Decision-Makers: 61 million LinkedIn users are senior-level influencers, and 40 million are in decision-making roles.
Fortune 500 Presence: LinkedIn is the most-used social media platform among Fortune 500 companies.
B2B Lead Generation: 80% of B2B leads come from LinkedIn, making it the leading platform for business development.
Job Search Trends: 79% of job applicants use LinkedIn as part of their job search strategy. (Glassdoor)
Employee Advocacy Impact: Content shared by employees generates 8x more engagement than content posted by brand channels. (Social Media Today)
Empowering Students & Universities with LinkedIn: A Consultative Approach
In early 2025 – the top 5 countries of LinkedIn members are:
🇺🇸 234M+ USA 🇮🇳 148M+ India 🇧🇷 83M+ Brazil 🇬🇧 42M+ UK 🇫🇷 33M+ France
My consultative approach is designed to equip your students with the skills they need to stand out in today’s competitive job market.
Here’s how I can help:
- The power of personal branding and an enhanced digital presence showcasing knowledge, skills and experience.
- What to post, when and where to attract potential employers, improve career prospects and build lasting relationships.
- Establishing stronger connectivity – as your students start out in their career, interacting with peers and future leaders is essential for honing LinkedIn networking skills and connecting with confidence.
