1. Tell me a bit about your business – when it started and what are your main services?
Oh So Social is an award-winning international social media marketing agency, focusing on social media management, strategy and training. I started Oh So from my kitchen table in 2014 offering social media advice and basic management packages, which proved extremely popular! Over a few short years my start-up has grown to a fully-fledged agency with seven members of staff all bringing different skills and knowledge to our services. We now offer a range of social media management packages, as well as mentoring, strategy development and a variety of in-house training courses.
2. What was the main driver for starting your own business?
After working for another marketing agency outside of Cornwall on high-profile projects such as the Dancing on Ice Live Tour and The Spanish Riding School of Vienna, I returned home to realise that there was a gap in the market for the level of social media knowledge and experience I’d gained.
I wanted to offer affordable, honest and approachable social media services to businesses across all sectors and Oh So Social, the first agency in Cornwall to focus solely on social media, was born.
3. What gets you up in the morning?
My horse! I’ve always been a keen equestrian, so I try to make time to ride every day. I’m very lucky to live in Cornwall and after having being taken very unwell when I was 21, I know how important a work/life balance is…although sometimes I find sticking to a balanced life hard!
4. If you could change one thing about your first year (or first few years) in business, what would it be?
I’d be more confident in my own abilities in establishing a successful business. My own lack of confidence held Oh So Social back in the early years – I was scared to move out into offices and to hire staff so I relied on freelancers and worked out of a spare room which, although it worked, limited business growth. Confidence isn’t an easy barrier to overcome, but I realised that this is what I’m meant to do, and I’m good at it!
5. What is your biggest achievement to date?
I’m so proud to have been chosen by Enterprise Nation and Facebook as one of the #SheMeansBusiness mentors this year. Not only is it fantastic to be recognised nationally as an expert in social media by one of the biggest social media platforms out there, but it’s been really rewarding meeting, engaging and helping other female entrepreneurs during their start-up journeys.
6. What has been your biggest challenge?
Recently the rapid growth of Oh So Social has meant I haven’t had time to do what I do best – social media! With admin, emails, keeping staff and clients happy, and all of the other tasks that come along with running a business, I realised that, now I’m an MD, I haven’t had time to do much else.
Making the decision to let go of all the day to day running tasks so I can focus on social media and developing the agency was difficult, but hiring a Studio Manager and Project Manager has freed up my time so I can do what I set out to do when I started Oh So Social, helping others with their social media marketing.
7. What would be your number one tip for other entrepreneurs who want to develop their personal brand (related to their industry / specialism)?
I have two! Firstly, be social. It seems obvious but it’s not enough to merely exist on social media, you need to be present and join in the conversation. Offer your advice and knowledge, engage in debates about your industry and become known as the expert in your field that others can call on for insights and tips.
My second tip is to remain true to yourself. Of course, you want to share the very best, interesting version of yourself. But, if you want a personal brand, don’t forget it should be exactly that, personal!
8. What advice would you give to other women thinking of starting their own business?
If you’re already thinking about it, seize the opportunity and do it! Know what you’re best at and find your niche in the market. What can you do better than anyone else around? That’s what you should be ‘selling.’ Starting your own business is hard work and will probably feature longer hours than if you were working for someone else, but it’s so rewarding watching your own business grow.
9. Lastly, which social media platform has helped you get the most customers to date and why?
It entirely depends on the type of client! B2B enquiries come to us via Twitter and LinkedIn, while influencers and B2C find us through Facebook and Instagram. Overall, we’ve had a lot of clients from all networks.
Katherine George is the founder of the multi-award winning, international social media agency Oh So Social, which provides comprehensive social media management, training and mentoring services. Both Katherine and Oh So Social have won a string of awards and worked with a number of prestigious accounts including The Queen’s Birthday Book and the global success that is The Man Engine project. Prior to founding Oh So Social, Katherine managed social media campaigns for the award winning Spanish Riding School of Vienna, the Dancing on Ice Live Tour and members of Team GB. This year, Katherine has been chosen by Facebook and Enterprise Nation as one of just 24 social media mentors in the UK for their #SheMeansBusiness campaign.
This interview was conducted by Jennifer Corcoran, LinkedIn Consultant & Trainer, Founder and CEO of My Super Connector and Host of LinkedIn Local Croydon. Jennifer regularly writes and speaks on the topics of social media, personal branding, networking and being an introverted entrepreneur. If you need help with any of your profiles mail firstname.lastname@example.org. You can follow Jennifer on Twitter @SuperConnector.