Should You Create a LinkedIn Newsletter?

You’ve been trying to make LinkedIn work (since it’s a platform that plays to your strengths and you heard there are better clients there), but it doesn’t feel worth it.

Every week, you’re wasting your limited time and energy creating content from scratch often relying on guesswork or second-guessing yourself.  It all feels messy.

If that sounds familiar, a LinkedIn newsletter could be a powerful part of your simple repeatable process – but only if you use it strategically.

Stick the kettle on and let’s break this down properly.

Newsletter vs Article

If you’re going to invest your limited time and energy into long-form content, it needs to work for you.

Unlike articles – with newsletters, each subscriber gets notified every time you publish. That means you’re not just relying on the algorithm and hoping your content gets seen.

Short Post vs Newsletter

There is a place for both.  Short posts help you show up regularly.

But a newsletter allows you to:

• Go deeper
• Demonstrate thought leadership
• Position yourself as the obvious solution for your target audience
• Create a body of work that builds authority

And because each newsletter has its own unique link, it becomes long-term online real estate you can share, reference, and repurpose.

Before launching a newsletter, ask yourself:

• Is my LinkedIn profile positioning me as the obvious solution?
• Do I have a repeatable method to grow my presence?
• Do I have a connection strategy to convert readers into paying clients?

A newsletter should support your lead generation and client acquisition — not become another thing that drains you.

SOME THINGS TO CONSIDER PRIOR TO SET UP:

✅ You may want to create a content bank folder on your desktop

✅ Choose a topic / theme – for eg tips or thought leadership?

✅ Create your bio for the end of the newsletter (this goes on all of them)

✅ What is your CTA (call to action) subscribe, book a call etc

✅ Save posts on the go for inspiration

✅ Likewise save a copy of the text elsewhere in case the original vanishes

NEXT STEPS:

✅ Give it a clear / simple name

✅ Will you use the same header image for all newsletters or change them?

✅ Create a logo (300 x 300 pixels)

✅ Consider your word count – currently 1100-1300 is the sweet spot

✅ Consider frequency – daily, weekly, bi-weekly, monthly, quarterly…

✅ Invite your connections and followers to subscribe

✅ Tech glitches happen so subscribe to your own newsletter

TOP TIPS FOR THE ALGORITHM:

✅ Be active 15 minutes before and after publishing

✅ Publish at a time when your audience are active (trial and error here)

✅ Use relevant hashtags for additional reach on preferred topics

FORMATTING YOUR NEWSLETTER:

✅ The options are pretty limited (headlines, sub headlines, bold & italic)

✅ When embedding a video best to make a thumbnail graphic with an arrow to work on email 

✅ Think about the text you want to publish when you post the newsletter

WAYS TO GROW YOUR NEWSLETTER:

✅ Feature newsletter on your profile or pin to your company page at the top

✅ Share on social channels, your website and your email footer

✅ Share my Direct Message

✅ Repurose into stackable posts and link back to the original

✅ Ask your readers to share it for you if they got value

✅ Remind readers to subscribe for future issues

Will you be creating a LinkedIn newsletter? 

You can subscribe to mine HERE

When your newsletter is part of a simple repeatable process (not random activity) it becomes powerful. 

It can:

• Nurture your existing network
• Build authority with new connections
• Support conversations in the DMs
• Give you something valuable to follow up with

If LinkedIn currently feels messy… 

If you’re wasting time posting without converting…

If you’re relying on unpredictable word of mouth…

Then a newsletter alone won’t fix it.

Serious about generating 5 qualified leads a week in 30 minutes a day — in a way that feels aligned?  

Book your free consult and let’s build your simple repeatable process.

BIO

Hi, I’m Jen — The LinkedIn Lead Jen 😉

I’m an award-winning LinkedIn strategist, mentor and Super Connector, helping experienced experts become known for what they know.

Since 2017, I’ve supported 700+ women to make their expertise more visible on LinkedIn.

I help you make what you know easier to find, understand and remember, build relationships with the right people, and create more opportunities.

No awkward outreach. No performative marketing. No becoming a LinkedIn content creator.

Because you’ve already done the hard bit – you’ve spent years becoming brilliant at what you do.

Now it’s time for the right people to know it.

Jen x

👉 Ready to make your expertise more visible?   See how I can help