Laura enjoyed used LinkedIn sporadically and passively, limiting her engagement to accepting connection requests and occasionally liking a post. Uncomfortable with looking “pushy”, she stayed away from posting on LinkedIn and avoided commenting on posts. She was keen to understand how to use LinkedIn to grow her business.
Qian was never a big fan of social media, but since she started building up her aesthetics business, she was forced to use it more. She started dabbling in it, trying different platforms, and ended up spending hours on things which didn’t seem to actually make any difference to her business.
Jennifer had recently launched her business, selling premium clothes designed especially for petite women. Launching her brand, creating her clothing and setting up a beautiful website was taking up a lot of time and energy, and she was struggling to fit blogging into the mix as well.
Clare is a specialist physiotherapist with a central-London based practice. With the pressure of running a practice and attending to her own clients, she was struggling to find the time to give her LinkedIn profile the attention she felt it needed.