Dionne Smith


As a brand consultant, ironically the one thing you usually neglect is your own brand! Being so client focused, I was totally engrossed in supporting my clients to look and sound their best online and feel confident in themselves and their services, I totally forgot that I need to do the same for myself. I thought my LinkedIn Profile looked ok before I enrolled in Jennifer’s LinkedIn Profile Success online course and then I realised how much I was missing out on!


As a personal brand coach and business brand consultant, Dionne’s experience stems from working with large corporate firms to SMEs and start-ups. In the last few years, she’s honed her business skills to supporting service based entrepreneurs to develop a unique and authentic personal brand that is aligned to how they build their business and support their clients by using their story to pull out all the skills and attributes they have acquired, but didn’t realise they could use in their business.

She predominantly used LinkedIn to post on the feed and share content. Her overall goal with developing her profile was to increase visibility, make new connections and develop new leads.

How My Super Connector Helped:

Whilst Dionne had made a lot of great effort with her profile, there were still key areas missing that I felt she should be maximising to attract her ideal clients.  After completing the training, I gave her additional advice on the different areas of her profile that she needed to enhance, including getting more endorsements, joining groups, updating her headline, adding in more skills and changing her background image.

The tailored advice on a strategy I provided for building her network and introducing her to people who she can easily collaborate with in the future, has enabled her to follow through with a plan for developing her personal brand on the platform and delivering content which gets her noticed with her ideal audience.

I’ve also supported her with ideas for enhancing her business page and starting up a LinkedIn group for her membership.

The result:

Dionne attracted more connections to her profile and has a focused and consistent strategy to work with that will help her attract clients and become a thought leader in her industry. She feels much more confident interacting on the platform and using groups, direct messaging and the LinkedIn feed to grow her network and give value to her audience.

In Dionne’s own words:

I met Jennifer at a networking group, and we’ve been friends ever since, working together on several projects and supporting each other in our respective businesses. So, having already built a relationship with her, it wasn’t hard for me to see how brilliant she was and ask for her support with my profile.

Jennifer is kind, warm, professional and goes above and beyond what you would expect of her. There are so many LinkedIn professionals out there who are very technical about how to use the platform, but Jennifer is the ‘human’ face of LinkedIn.  She’s personable and takes you through things in a jargon free, simplistic way that not only means you see exactly how to make your profile look amazing, but that it’s not as scary as you may think it is. You can see how you will benefit from making those necessary changes when you work with her.

This is exactly why I would recommend her services without hesitation to anyone wanting to create a visible and authentic personal brand profile on LinkedIn.

Examples of ROI

  • Repositioned messaging to better resonate with ideal clients
  • Increased visibility on the platform with potential leads and businesses
  • Increased connections and offers of collaboration from other professionals
  • Increased confidence in reaching out to connections and showcasing services and value
  • I’ve landed 3 new clients and tripled my revenue since working with Jennifer

Do you need my help with LinkedIn? You can read more about my services here.